It’s pretty clear to see why Target would pull this Father’s Day card from their shelves but what’s not clear is who would give the green light to produce these cards. Target has apologized for their “Baby Daddy” Father’s Day card as it’s been labeled racist by consumers.
Buying Father’s Day gifts can be a tough gift, especially when those gifts that are suggested are kind of lame. Perhaps it’s easier to get a card because words can truly be the greatest gift. However, if its this card, I think it’s best to put it back on the shelf, or you can post it on social media because then it’ll really cause some damage.
One consumer posted a photo of the Father’s Day card which has the words, “Baby Daddy” written on the front and features a Black couple. Here’s what it says inside the card:
Inside, the card reads, “You’re a wonderful husband and father and I’m so grateful to have you as my partner, my friend, and my baby daddy! Happy Father’s Day.”
Target issued an apology and has removed the cards from about 900 of their stores.
Target is pulling the card from about 900 stores, a spokesman told the Kansas City Star.
“We were made aware of some concerns about this card last week and are working with our vendor to remove it from Target stores,” a representative told Fox News. “We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”
How American Greetings, the manufacturer of the card, thought this was a good idea blows my mind. Flip the page to see how others reacted towards this card.