The times of Marshawn Lynch giving Skittles free publicity are over. According to Darren Rovell, the Seahaws running back and the candy company have reached an agreement:
While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand will also donate $10,000 to Lynch’s Fam First Foundation every time he scores a touchdown Sunday in the Super Bowl.
The deal marks the first time the rainbow candy brand has ever paid an athlete.
Skittles also has come out with a limited edition “Seattle Mix” that will be given out this weekend. Estimates are Lynch being in the Super Bowl is worth $5 million to Skittles so I’d say they got a good deal.