AOL today announced it has partnered with former Yankee great — Derek Jeter’s — Players Tribune according to a release.
AOL announces strategic partnership with Derek Jeter's @PlayersTribune. Read more here: http://t.co/W6Ti8M7OPF
— AOL Sports (@AOLSports) February 14, 2015
“We are thrilled to be partnering with The Players’ Tribune,” said Dermot McCormack, President of AOL Videos and AOL Studios, “to bring innovative and engaging content to AOL and The Players’ Tribune. “We look forward to creating one-of-a-kind experiences for the world’s biggest athletes and sporting events for sports fans everywhere.”
“We have taken a very measured approach to our strategic partners that share our vision and are thrilled to align with AOL,” said Jaymee Messler, President of The Players’ Tribune. “We look forward to making engaging and authentic athlete driven content together.”
As part of the partnership, AOL will distribute The Players’ Tribune content on AOL.com and across AOL’s network of 92M monthly unique viewers*; co-produce exclusive content on both platforms; and co-produce sporting events together throughout the year to bring the offline experience to life for fans online.