The media and the fans of the Bulls aren’t very bright. The Heat were overconfident, but thanks to the Billboards and silly headlines like this now they are refocused to the job at hand.
With a team like the Heat, your best chance is to have then believe their own press clippings. They are villains that aren’t comfortable being villains, don’t help with that motivation.
A focused Heat team will be hard to beat, you have to get at them mentally. Best way to do that is not to insult them, but to compliment them.
Jedi Mind Trick.
We will see if the Bulls can back up their fans and media boasts.