Doritos is planning to release ‘lady-friendly’ chips in which they don’t make any crunch sounds and won’t leave a mess on their fingers as opposed to the traditional chips.
Global Chief exec Indra Nooyi told Freakanomics Radio the reasoning for this move to appease to their female audience.
“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public,” said Nooyi.
Doritos knows that their male followers love the way the chips are structured with the flavor of the chips remaining on their hands once they eat them. The lady-friendly chips would give a better alternative to women who want the product to be more cleaner.
“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” said Nooyi.
Doritos also said that these special bags of chips for women will be packaged into sizes where women can fit them in their own handbags. It looks like the game is about to be changed forever.