A $2 coupon cost a grocery store chain $8.9 million.
Hope that steak was worth it.
BREAKING: Jury says Safeway, Dominick's owner, has to pay Michael Jordan $8.9 MILLION for this ad in SI in 2009 pic.twitter.com/DD6O7Rt3D9
— Darren Rovell (@darrenrovell) August 22, 2015
Jordan released a statement via FTW essentially he will come for you if you ever use his name in vain.
“I’m pleased with today’s verdict. No one — whether or not they’re a public figure — should have to worry about their identity being used without their permission. The case was not about the money as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else’s identity and believe they will only pay a small penalty.”
I guess those Jordan’s mock tees I was going to sell, I will just keep on shelves.