There are crucial bits of information that frankly we don’t have to determine if the Big Baller Sneakers have been success so for.
The one major thing we don’t know is how much LaVar Ball is paying to have them made.
He’s selling for $495, but his profit will be based on how much he is spending on marketing, promotion and production costs.
Until we know that, it is hard to gauge the success of the launch.
Based on order #'s, less than 600 pairs of Lonzo Ball ZO2 shoes sold.
Has to humble LaVar Ball enough to reopen deals w/big companies.
— Darren Rovell (@darrenrovell) May 17, 2017
If you believe branding is worth more than actual sales, you could say that LaVar is already winning simply because everyone is always talking about him.
It will be YEARS before we can accurately assess if LaVar’s gamble has paid off.