Don't Call Him Powder, Nike unveils Lebron VI 'Powder' Commercial

I have to give it to Nike's marketing department, they sure do know how to turn those wheels on the exploitation, I mean capitalism machine into consumer dollars. First it was 'The Witness', then 'the Lebrons', as if his performance on the court didn't speak for itself, Lebron has become something of a phenomenon, a sports icon if you will at the ripe age of 23. In Nike's latest commercial featuring Lebron, they have him channeling Friday After Next's notorious pimp Money Mike (Powder!) in his surefire next signature move that even Ashy Larry will find cool --- making it rain chalk/powder.

On the court, in a bakery, at your favorite barbershop or in the classroom, powder is the new one dollar bill. So throw your hands up! Everyone is sure to applaud you. Who knows? It might upgrade your A-game, improve your handles, you name it! Just make sure you don't get any on your Air Force 1's, right Young Carter?

If you haven't seen it yet, check out the latest commercial from Nike and Lebron

Lebron VI Nike "Powder" Commercial

Written by Qiana M

22 Comments

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By Greg Street on November 26, 2008 12:50 PM

He should be giving Kevin Garnett royalties on that commercial considering it was Garnett not Lebron who started the powder thing.

So just like he copied Jordan's number I see he is still biting.

By Pete on November 26, 2008 12:55 PM

Commercial tight. Shoes are ugly though

By Damon on November 26, 2008 4:33 PM

I swear Garnett was doing that powder shit 10 years before Lebron was.

By James on November 27, 2008 12:24 AM

Does Garnett wear Nike? Cause Bron Bron stole that like he was a bank robber

By jdig on December 9, 2008 9:54 PM

i am so annoyed that lebron gets away with stealing garnetts pregame ritual. who steals another dudes pregame?? i would love garnett to say something about it..

By Tikemchd on July 14, 2009 12:38 PM

Lfh0ko

By tramadol fda indications on July 22, 2009 2:14 PM

I want to say - thank you for this!