Candace Parker is the best female basketball player in the world. I would argue that if she wanted to she could hold her own in NBA that is how talented a player she it. But beyond the skills, the national championships and the MVP awards there is a person who is a role model to millions of female athletes. A person that is an inspiration to so many young women that she has only scratch the surface of her potential effect on people. So when Adidas came to me with a new program that Candace is the face of I wanted to make sure all of my readers had an opportunity to check it out and get involved. Here is the information:
Adidas announced today that starting February 1 it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three entrants whose inspiring stories receive the most votes will star in the new women's 'Me, Myself' campaign alongside Adidas basketball star Candace Parker.
"Adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the Adidas family," said Parker. "It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."
This distinctive and inspirational new women's imagery celebrates individuality, confidence and motivation through a series of intimate portraits depicting women during key moments in their fitness routines and daily lives. The campaign features real women alongside Parker, 2008 WNBA MVP and Rookie of the Year, and throughout the month of February, consumers are invited to become the New Face of the 'Me, Myself' campaign:
* Consumers can place their photo in the 'Me, Myself' campaign creative and share their stories and sources of inspiration both in-store and online at www.adidas.com/women.
* Participants can invite friends and family to vote for them via an online widget compatible with Facebook and other networking sites.
* The three entrants whose stories are chosen will take part in a professional photo shoot with Parker in the spring and images from the shoot will be used in 'Me, Myself' in-store and online creative.
The 'Me, Myself' campaign also includes the launch of the new Adidas women's site, www.adidas.com/women, which will be home to an innovative styling tool that allows users to create and personalize their own color palette so they can mix and match outfits while browsing through the key styles and products featured in the new Adidas women's collection.
