Coke Zero has just put the finishing touches on it's new "Taste the Madness" TV commercial. Airing right before tip-off of the NCAA Championship game on Monday night, the spot features videos and photos uploaded by fans to http://www.tastethemadness.com (there were over 1,000 submissions).
There are 61 fans who will be featured in the commercial, representing schools such as Duke, Arizona State, University of Kentucky, University of South Carolina, Iowa State, Florida A&M, and University of Illinois.
Here are a few examples of videos/photos that will be included in the commercial:
Iowa State Gorilla
Illinois Alma Mater (this one features Will Leitch -- Deadspin founder & NY Mag contributor Will Leitch):
The NCAA Men's Basketball Championship game tips off at 9:21 on CBS this Monday (4/6), so make sure to tune in before to catch the Coke Zero spot.