NBA NATION, along with sponsors Sprite, Haier America, T-Mobile, and Kia Motors, kicked off its third annual summer tour in Atlanta, Georgia this past weekend. Billed as a "mobile basketball playground", local citizens of the Atlanta area were able to partake of the activities as a part of the city's annual Sweet Auburn Festival. The Sweet Auburn Springfest is the largest street festival in the Southeast traditionally attracting thousands of attendees. The festival is a celebration of the rich history and heritage of Atlanta's Sweet Auburn / ML King Jr., historical district.The Sweet Auburn Springfest also serves as a vehicle to promote and raise awareness of the many new businesses and residential developments in the district.www.sweetauburn.com
The main event for NBA Nation this weekend was a new initiative being sponsored by Sprite and that was the Sprite Slam Dunk Showdown.
Amateur dunkers who think they have what it takes to be a slam dunk champion are able to enter the contest in an effort to win the top LOCAL prize of $1,000. As the tour touchdowns in other cities, each winner will continue to compete for the opportunity to be crowned the first King of the Sprite Slam Dunk Showdown at next year's All Star Game in Dallas. That winner will receive the grand prize of $10,000......Speaking of Kings.....Lebron James, along with a panel of judges, will be selecting those who entered videos online to compete for prizes as well.
Here is what the Judges for the contest had to say:
Kareem Ward aka 'Bama
Troy McCray
....and they put on a show for BSO.
NBA Legend Bernard King came through and made his presence known.
Along with the Sprite Showdown, Kia Motors hosted the Kia Motors Performance Challenge, which allowed fans to participate in the skills competition that Guards like Chris Paul and Jason Kidd participate in All-Star Saturday. Local Prizes included a trip to the NBA Nation Performance Challenge next year in Dallas for the first place winner, and nationally, the Grand Prize winner receives a Kia Soul.
I got a chance to catch up with Jason Lodato, who is one of the instrumental pieces from NBA Entertainment that makes events like this happen. Jason is the Senior Coordinator of the Events and Attractions Group, and said that fan interaction is key to the vision of the NBA. "I enjoy seeing the people who are a the league's greatest asset being able to enjoy the experience," said Lodato.
Along with the league, and the generous sponsors, Action Marketing Group did awesome job of coordinating the details of the event. They went above and beyond in making sure that everyone involved was on point and enjoying themselves. Shout out to Ms. Devin Green!
Overall, the event was a blast and I'm sure that the fans of Atlanta have a deeper appreciation of the league and its appreciation of the fans. Great job to all parties involved.
Sweet wish I was there
They dunk way better than the NBA guys
sRIgG2
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