Robert Littal Presents The Infamous BlackSportsOnline: WNBA Archives

Recently in WNBA Category

I can't believe that I'm actually writing about the WNBA. But it's also the first time they've ever been newsworthy.

The WNBA's Phoenix Mercury have decided to replace their team name on their jersey in favor of the team's official sponsor, LifeLock. LifeLock paid $1 million for the right to turn some of basketball's least watched players into moving billboards for identity theft protection. WNBA President Donna Orender called this "an innovation." Because it's not like we haven't seen rampant advertising in America before.

Just like that, some are predicting this to be the next trend for American pro sports. I think that's getting a little ahead of ourselves. The fact of the matter is, more people would watch the D-League over the WNBA if it had a TV deal. The NHL has a greater national profile than the WNBA and the NHL are airing their playoffs on Versus. Everyone knows that the WNBA is in financial trouble and has been since it came out, and will probably continue to be until women start dunking on the regular.

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About this Archive

This page is a archive of recent entries in the WNBA category.

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