I think the word I am looking for is:
HYPOCRITE
You simply cannot do this if you are the NFL. You can’t say that you care about your players, you want to crack down or helmet to helmet hits, that you are going eject, fine and suspend players for those hits and at the same time profit from them.
Who do the NFL think they are?
Nucky Thompson? (Boardwalk Empire reference)
It is hard for me to take the NFL stance of protection seriously when they don’t seem to care about if they are lining their pockets from it.
If I am James Harrison, I am appalled. Not necessarily because of the fine, but because I am being called out as being a dirty player while my employer is profiting from my “dirty play”.
You can’t on one hand say you are cracking down and on the other hand glorify the actions.
When someone buys this picture of Harrison knocking out Mohamed Massaquoi and their 13 year old sees it hanging on the wall you know what they are going to think?
“Cool”
So much for sending a positive message to the youth.
*UPDATE*
The NFL said it was a mistake (right……….) and has taken down the pic from the site.