It is a new age, so this isn’t surprising at all.
The NBA announced Thursday that it would be putting its social-media identifier, @NBA, right under the words “official game ball,” becoming the first league to usher social media literally into the player’s hands.
“We have a young, tech-savvy fan base,” Melissa Rosenthal Brenner, the league’s senior vice president for digital media, said. “This acknowledges our commitment to being part of the conversation.”
