Derek Jeter Surprises Fans in Gatorades Farewell Video – BlackSportsOnline
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Derek Jeter Surprises Fans in Gatorades Farewell Video

Derek Jeter

Gatorade has created a great and heartfelt 90-second farewell video for Derek Jeter. In the video, Jeter says hello to various fans while he walks to Yankee Stadium. A Gatorade rep even said that Jeter worked with them on creating the video.

 

Gatorade, the official sports drink of Major League Baseball since 1990, roped off a few blocks before a home game in the Bronx this July and “just kind of let Jeter go,” said Carter. The shock and surprise on fans’ faces when their idol walks into Stan’s Sports Bar, or autographs baseballs, is genuine, she said.

The 90-second “My Way” spot breaks online Thursday, and will air on TV for the first time Saturday on the YES Network and Fox.

Gatorade will follow that with a full-page ad, which Carter said was written by Jeter himself, in the New York Daily News and Sports Illustrated on Sept. 28-29. Addressed to “New York,” the ad shows Jeter tipping his cap to fans. “From my first at bat until my final out, you helped make me who I am,” he writes. (Jeter’s final game in pinstripes is Sept. 28 at Boston, unless the Yankees somehow make the playoffs—which is highly unlikely.)

https://www.youtube.com/watch?v=xfgS1lvqX8I

Source: AdWeek



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