The Ravens and Vikings have been in the news for all the wrong reasons. Ray Rice and Adrian Peterson have stained the NFL name, which forced Roger Goodell to take action.
Sponsors are all about protecting their name, so it comes as no surprise to see NFL sponsors take action now.
Multiple media buyers tell THR that clients have requested their ads not appear during games featuring the Ravens or Minnesota Vikings, the team of suspended running back Adrian Peterson (due in a Texas court Oct. 8 on a child abuse charge for whipping his 4-year-old son). CBS, which kicked off its $275 million Thursday Night Football package Sept. 11 with strong ratings for a Ravens game, had one sponsor ask to be removed from the broadcast and another request its ads shift, likely away from a discussion of the violence issue during CBS Sports’ pregame report. CBS declined to identify the sponsors.
This seems to be unfair to the players on those teams that haven’t done anything wrong.
