While the Los Angeles Lakers are coming off of one of the worst seasons in franchise history, the team is still beyond profitable. Despite losing 55 games last season, the franchise made a whopping $100 million+ in profit.
While the team might not be much better this season, they’ll still be raking in the dough. The addition of Jeremy Lin to the team’s roster has proved to be valuable off the court already, with the Lakers signing on Taiwanese company Maxxis as a major sponsor for the upcoming season.
“We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season,” commented Tim Harris, senior vice president of business operations and chief operating officer. “We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.”
While the company had sponsored the Houston Rockets the past couple of seasons, the trade of Lin to the Lakers likely influenced the company to invest their money in Los Angeles instead.