If anybody out there is stil doubting the merits of Marshawn Lynch’s business plan, check out this interesting tidbit. The media and NFL may be mad, but Lynch’s brand and wallet are benefitting from his boycott.
Marshawn has garnered $2.6M in equivalent advertising $ for his BeastMode brand by wearing hat 3 days in a row, says @FRAnalytics.
— Darren Rovell (@darrenrovell) January 29, 2015
Tri-fecta! @moneylynch scores Beast Mode $140,833 brand value on live @NFLNetwork @ESPN broadcast & website shoutout pic.twitter.com/h0QISSbJRF
— Front Row Analytics (@FRAnalytics) January 29, 2015
Top Hat! @moneyLynch gets Beast Mode brand $2.25 million on-air exposure @SuperBowl Media Day http://t.co/xoQ341P1G2 pic.twitter.com/RFALa4mwaq
— Front Row Analytics (@FRAnalytics) January 29, 2015
The NFL had no problem partnering with Lynch on the hat, by their eyebrows were raised when ‘Money Lynch’ really started making more money off the endeavor.
The BeastMode hat is made by New Era,
which is the official hat of the NFL. But the hat was selling on the clothing line’s website for $33, advertised as “the hat Marshawn wore during the 2015 SB Media Day.”
