Winning usually gives the right or a valid argument for raising ticket prices. The Ohio State Buckeyes are reversing the trend somewhat.
According to Forbes, the Buckeyes will explore lowering tickets through a system of variable ticket pricing.
Ohio State has used variable pricing for tickets over the past two seasons, raising the face value for premium home games. In the first year of use in 2013, only one game against Wisconsin had the price raised to $110 above the typical $79 price. Last year, the season opener against Virginia Tech had a face value of $100 and the game against Michigan cost $125. Two games in 2015 will have an increased price, an October 17 game against Penn State at $125 and Michigan State at $150.
2015, though, will be the first year in which the Buckeyes will lower prices using variable pricing. The September 12 home opener against Hawaii and a September 26 game against Western Michigan will only cost $65. The two lower prices for these games actually would actually lower the cost of a season ticket package by $14 per seat.
While Ohio State will lose out on some revenue, the secondary market will still rake in tons of cash on the Buckeyes. The BUckeyes reportedly will lose $1 million by not raising prices.
