I’m not an expert on uniform design by a long shot, but judging from the response of Clippers fans, the marketing team needs to go back to the drawing board.
Uni-Watch.com’s Paul Lukas posted pictures of what he claims are preliminary mock-ups of new kits the Clippers are putting together.
What we were going for, in these new Clippers jerseys, was Regional High School Basketball Camp '99. And we hit it. pic.twitter.com/UrODFKDH2X
— David Roth (@david_j_roth) April 17, 2015
Lukas claims he’s had two separate sources confirm the mocks as legitimate, and the images do feature the #brand jargon typical of a marketing pitch.
Leaked new Clippers logo/jerseys. This cannot be an NBA teams brand, there's no way. pic.twitter.com/ViIvOd8yde
— Mike King (@MikeKing00) April 17, 2015