This has the potential to be one ‘swagged’ out — failure of an event if not properly presented to the masses.
According to Deadline, the NBA Players’ Association (NBPA) announced that it will be giving out their own awards this summer. The event televised on BET networks for everyone to critique.
No word yet, on how many of the NBA’s greats have agreed to show up. Can you imagine the outrage of James Harden or Russell Westbrook is the first recepient of the NBPA MVP Award?
Here the press release detailing the July 19 event:
The awards will tape in Las Vegas on July 19 to air exclusively on BET Networks. BET Productions and Prospect Park are producing. Awards will be presented in 10 categories, including Most Valuable Player, Best Rookie, Man of the Year, and Player You Secretly Wish Was On Your Team.
“BET has established itself as a best in class presenter of Awards shows and special events and we are hrilled that we’ll be working with the National Basketball Players Association to bring what will be a an incredible night of entertainment”, said Stephen G. Hill, President of Programming, BET Networks. “This will be a unique show and we are looking forward to being the only network to dedicate a night to recognizing and celebrating the league’s most exceptional and rising stars for their extraordinary abilities on the court”.
“We are delighted to have BET as our broadcasting partner for the first ever ‘Players’ Awards’ next month,” said NBPA Executive Director Michele Roberts. “BET is best-in-class when it comes to award shows, and we are happy that they will be producing this event for the best players in the world”.
The awards come on the heels of a record-setting finals between the Warriors and Cavs, that saw the highest rating on ABC ever.