This is a new day in product endorsement, and the ever-growing trends in social media, make it necessary for everyone to adjust.
John Wall unveiled a new signature shoe on Tuesday, and he utilized Periscope, to reveal the JWall 2.
Here’s video of Wall showing off the shoe, which he later autographed and left somewhere secret in the city for a fan to find.
ICYMI: @JohnWall unveiled his #JWall2 live in DC on #Periscope. Stay tuned to see where he hid the first pair.
https://t.co/rjKnLgLKHb
— adidas Basketball (@adidasHoops) July 7, 2015
The JWall 2 will be released in the fall.
