Joakim Noah has spent his entire NBA career in Chicago, so he’s had a front and center view of the high amount of violence and shootings in the city.
Noah is now focusing the mission of his ‘Noah Arc’s Foundation’, on helping youth “avoid turning to violence and become conscious of their ability to make a positive impact in their community.”
The Bulls center even dropped a new PSA, asking the city to “Rock Your Drop.”
“Wearing the Drop means something, it’s a commitment to peace and a promise to spread the message,” said Noah in a statement. “When you wear it, you show the world that violence is our problem – it’s not just a south side or a west side issue, it belongs to us all.”
Noah recruited Chicago Bears running back Matt Forte and director Spike Lee for the PSA with a voice over from Chicago’s own, Common.