Lebron is worth money. We all know this, but now we know that even his tweets can generate millions for him. Crazy, right?
According to ESPN, Lebron can request up to $140k per tweet or $1k per character due to research by Opendorse. CEO Blake Lawrence, broke down the specifics of the tweets and their worth.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
“The big guys are looking for a fully integrated endorsement deal that includes social media,” Lawrence said. “But there are only so many athletes that can get that type of home run.”
“I think a lot of companies think they can’t get a star athlete for less than $100,000,” Lawrence said. “You can get [Baltimore Ravens quarterback] Joe Flacco to tweet about your company for less than $1,000 right now.”
There are other athletes such as KD, Kobe and Floyd Mayweather who came in also as athletes who have high tweet value. Who knew that having a large following on twitter can make you a millionaire. I guess if the boys are looking for extra income, its right under their finger tips.
