Adrian Peterson’s wallet was affected in more ways than one last year when he had sit out due to legal issues. One of the big things was losing sponsors from companies like Nike, who dropped Peterson when the child abuse allegations surfaced.
Well it looks like Peterson is starting to get his money right again, as he has now opted to sign with Adidas after being dropped by Nike.
Here are more details from ESPN:
Peterson said he’s now with Adidas, the company whose shoes the running back wore (albeit without a marketing deal) during his 2012 MVP season.
The running back had been with Nike until his indictment on child injury charges last September; Nike suspended its contract with Peterson on Sept. 17, 2014 — the day he was placed on the commissioner’s exempt list — and officially terminated the deal once Peterson pleaded no contest to misdemeanor charges in November.
“I get a couple texts from my marketing guy, saying different things,” Peterson said. “But I’ll look at it and go on about my day. It’s not really a big deal, to be honest with you. I’m with Adidas now, and that’s well. But mostly, I’m focusing on football and handling business. Everything else will work out.”
With Peterson’s legal issues getting further and further in the rear view mirror, it looks like he will be able to pick back up some of the sponsorships that he lost over the past year.
At the end of the day, Peterson’s name still carries a lot of weight when it comes to marketing, and companies are going to want to be able to cash in on that.