Saying it was “truly the first mainstream cannabis brand in the world” — Snoop Dogg has jumped into the marijuana business — literally.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all,” read Snoop’s statement on the company website. “Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let’s medicate, elevate, and put it in the air!”
According to TIME, Snoop’s own branded marijuana line, Leafs by Snoop, went on sale in Colorado on Tuesday.
The line includes eight different types of marijuana flower, including flavors like Lemon Pie, Northern Lights and Cali Kush, as well as edibles and concentrates.
“Leafs by Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” Snoop said, according to the Cannabist. “LBS is blazing a trail for the industry.”
Snoop is no stranger to the marijuana business. A longtime weed advocate, Snoop launched his own marijuana-media company, Merry Jane, in September.
But Snoop can’t actually legally own the Leafs by Snoop brand as he isn’t a Colorado resident.
A company called Beyond Broadway, which operates under the moniker LivWell, are the official owner and will be responsible for growing the marijuana plants and manufacturing the edibles and concentrate, according to reports.