LeBron James could’ve written an amount on a check and handed it to Nike and they would’ve signed. Their new deal is record setting and could make LeBron the first billion dollar athlete.
LeBron on Nike: “It meant a lot to me even when I signed my first deal… and it means even more that they’ve given me this.” (via @mcten)
— Darren Rovell (@darrenrovell) December 7, 2015
The decision to sign a lifetime contract shows a quality many believed that he lost, loyalty.