Las Vegas’ newest arena opens in April of 2016 and the venue now has a name.
T-Mobile has announced that it has bought the naming right for the Las Vegas arena from MGM/AEG. The numbers behind the deal are still unknown but one would think that they paid a pretty penny to have their name atop the building.
For T-Mobile its a move that shows that they’re on par with the big boys in the mobile phone world. Sprint, AT&T & Verizon all own stadium naming rights, something T-Mobile hadn’t done until now.
“I think it’s a really unique situation — Vegas is its own ecosystem,” Andrew Sherrard, chief marketing officer for T-Mobile, told USA TODAY. “So many people come through here, we thought that it is a place where you do something locally that impacts nationally…We really saw it as a kind of one-of-a-kind kind of opportunity to extend something that is usually very, very local.”
The arena is already expected to house the Canelo Alvarez fight on May 7th, WWE MitB PPV in June and UFC 200 in July. Not a bad slate for Vegas’ new mecca for sports.
