LeanIn.org along with the NBA and WNBA have come together for another season of the #LeanInTogether campaign to highlight the role men play in gender equality and in the lives of someone important to them.
“Men leaning in is a win-win proposition,” said Sheryl Sandberg, Facebook COO and founder of LeanIn.Org. “When men are dedicated fathers and partners, they have healthier, happier children and stronger relationships. When they stand up for gender equality at work, they outperform their peers. Equality is not just the right thing for men—it’s the smart thing.”
Since its launch in March 2015, the #LeanInTogether campaign has reached an estimated 480 million people on social media, and millions of NBA fans saw the PSA on TV and at games. This year’s campaign, featuring Chris Bosh (Miami Heat), Draymond Green (Golden State Warriors), Gordon Hayward (Utah Jazz), and Becky Hammon (San Antonio Spurs Assistant Coach), focuses on how men can play four influential roles—All-Star Dad, 50/50 Partner, Workplace MVP, and Stand-Up Guy—to help women succeed.
“Teamwork, integrity, and respect are core values of the NBA, WNBA and LeanIn.Org, and we are proud to continue our partnership with the #LeanInTogether campaign,” said NBA commissioner Adam Silver. “We are excited to build on our work with Sheryl and her team to support inclusion and equality for men and women at home, in the workplace, and in our communities.”
Draymond Green, Chris Bosh, Gordon Hayward, and Becky Hammon all explain the role “leaningin” plays in their daily lives.
Chris Bosh on leaning in for wife Adrienne
Becky Hammon on Spurs head coach, Gregg Popovich’s support
Draymond Green on standing up for the women in his life
Gordon Hayward on embracing his role as a ‘lean in’ dad and husband
