During halftime of UNC’s win against rival Duke on March 4, MJ took to half court to announce that the UNC football team would be wearing Jordan brand uniforms. However, it was the statement, “The ceiling is the roof.” that really stuck with everyone.
No one knows what it means, but that won’t stop MJ from capitalizing on it. On Friday, UNC’s band wore Jordan brand shirts emblazoned with: Ceiling. Roof. GOAT. as the Tarheels opened up NCAA tournament play.
Flip the page to see the latest addition to the Jordan brand.