Steph Curry’s new commercial takes on the mental challenges of athletic competition, as he enters an isolation tank to help clear his mind of some of the negative feedback he’s received in past years. Even though he is an NBA champion, 2-time MVP(1 unanimous), and leader of a record-breaking 73 win season, Curry enters an isolation tank in the video below to deal with his past failures.
https://www.youtube.com/watch?v=j3qwUlUaTbE
Some of the imagery in the commercial feels like Jordan Peele’s Get Out, as you see Curry being separated from his body as he helplessly screams in frustration. It makes for a compelling commercial, but could become another meme if the Warriors get bounced from the playoffs. Stay tuned.
