Pusha T continues to build a strong relationship with adidas as he just inked a new deal with them, according to TMZ. It is reportedly a multi-year deal that includes millions of dollars. The exact amount hasn’t been specified yet.
Among the things Pusha will handle with adidas are developing products and content. He will also be involved in branding for their EQT shoe series.
Pusha isn’t the only G.O.O.D. Music artist with an adidas deal. Kanye West has been with adidas since 2015 after leaving Nike. Teyana Taylor was with the brand in 2013 but was released after a highly publicized beef with Rihanna.