ESQUIRE knew what they were doing.
You drop an “American Boy” story in the middle of Black History Month when the President is a blatant racist and it is going to get views.
They were willing to sacrifice any morality to become a trending topic on Twitter and frankly probably a lot of the white men who work at the company feel this exact way, so they have been dying to get this out.
Call it marketing, ignorance or both, but it was a setup.
Flip the pages some of the Twitter reactions.