It appears that Zion Williamson’s shoe malfunction worked out for his favor.
ActionSportsNetwork’s Darren Rovell reported that Williamson ended up with much more money from Nike due to the national shoe mishap.
But when Williamson got injured, this much was clear: Nike HAD to sign him.
On the flip side, Williamson became more valuable to any Nike nemesis. Can you imagine an adidas or Puma ad recapping the blown shoe? It’s something that Nike would have a hard time responding to. For the right price, Williamson could have trashed Nike.
Throwing more money at Zion was the correct decision. Like said above, the repercussions of Zion signing with an Adidas or Puma would signal a marketing disaster for Nike.
Now they still have LeBron James as their face and plenty other athletes as well, but losing out of the most hyped player since LeBron would be a pretty bad stain on Nike’s part.
Plus with the power of social media, Adidas or Puma would’ve clowned Nike to the end of the earth for the blown out shoe. Millions of dollars would be directed away from Nike and their image would be very murky when it comes to Zion.
Nike made the best choice to secure their image, while Williamson secured his future even more with the extra cash in his deal.
Flip the page to see the whole shoe explosion that took national headlines.
