What could be worse than a “student athlete” allowing a university, college or institution to profit off of their name potentially making millions and millions of dollars for the university and not even gain one cent from the university? Of course there will be those naysayers that will object stating, the athletes are getting free boarding and housing, books and tuition, so thats good enough. Absolutely NOT!!
The G-league and overseas basketball specifically as of recent, have approached elite athletes (Jalen Green, Isaiah Todd, Daishen Nix, Lamelo Ball) offering these players a chance of lifetime to train and play at their facilities abroad and stateside. Not only are these athletes able to train with world class trainers, but also paying these stars an astronomical amount of money to do so. Some amounts vary of course, ranging from $50,000 for several months to ranges of 500,000 dollars. They have the ability due to endorsements to make amounts over $1 Million dollars easily. Keep in mind that everyone comes from different economic backgrounds. Their families could need the money to provide a better way of life. A lot of athletes without scholarships wouldn’t ever grasp the idea of attending college.
Let’s state the obvious here, the G-league and overseas basketball communities literally just stepped on the NCAA’s neck forcing them to adopt or continue to let the obvious fly by which is “Pay the Players”.
The NCAA as of this morning just released a statement,
“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerate feedback from and the engagement of our members, including numerous student athletes, from all three divisions. Allowing promotions and third-party endorsements is uncharted territory”
What does this exactly mean?
The NCAA (still setting the foundation) potentially beginning in 2021-2022 season will start allowing athletes at all 3 college levels (Division 1,2,3) to profit and make money off of their likeness, images, and endorsements.
What took so long?
The NCAA basically treating players as slaves and making money off their names is beyond pathetic. They have treated these players as such for decades, reminding individuals with common sense it’s beyond selfish to not treat these athletes as human beings not cash cows. The association for collegiate athletes were stubborn and put prices on athletes heads at the same athletes expense. Facing threats from minor league associations allowing players to make money ultimately was the contributing factor to the NCAA opening it’s hand allowing players to profit off their name.
Why won’t we see NCAA basketball and football games regardless of the likeness lawing established by the NCAA?
According to Sporting News,
“A working group of athletic directors and conference officials suggested NIL rules to the NCAA Board of Governors on Tuesday that could be voted into effect as early next January, but the recommendations reportedly include language that would prevent EA Sports or any other developer from producing a college football game.
Whats the catch?
The NCAA is regulating what these athletes can promote and endorse for their own likeness, theoretically meaning, a player can’t wear the universities logo, image or likeness while being endorsed by whatever company chooses to endorse the athlete. What’s interesting here is that the University can profit off the athlete wearing their school jersey, but won’t allow the player in retrospect to do the same wearing the schools attire making money for their own personal gain.
Flip the page to see the announcement from the NCAA and reaction from around Twitter.