It’s been an interesting couple of months for Kanye, and things will likely get more interesting.
He has been going through some issues with his personal life and business.
Ye, Adidas, and GAP have been going through some issues, and it seems like their relationship with Ye is ending.
On Monday, Ye shared a video of his meeting with Adidas executives, where he told them they needed to make things right with him after they stole his designs. Things then took a wild turn because Ye pulled out his phone and started showing p*rn of a woman getting revenge on her cheating boyfriend to make his point.
He then tells them they’ve done the company and him wrong, and he’s their worst nightmare.
Then he tells them that he isn’t going to argue with people broker than him.
adidas is considering cutting ties with Ye.
Adidas is reviewing its partnership with Kanye West after the artist lambasted the company and wore a “White Lives Matter” T-shirt in public.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” the apparel maker said in a statement. “We will continue to co-manage the current product during this period.”
West, who has legally changed his name to Ye, and Adidas have had an increasingly tense relationship in recent weeks, with the artist expressing his dissatisfaction with how some of his Adidas shoes turned out in a recent interview. And in a now-deleted Instagram post about the review, West wrote “F— ADIDAS I AM ADIDAS,” according to Billboard.
Adidas (ADDDF) has partnered with West since 2013, when the company signed him away from rival Nike (NKE). In 2016, Adidas (ADDDF) expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”
Earlier this week, West wore a “White Lives Matter” T-shirt and dressed several Black models in clothing with the same phrase at his YZY runway show at Paris fashion week.
The Anti-Defamation League categorizes the phrase as a “hate slogan” used by White supremacist groups, including the Ku Klux Klan.
Seems like a very messy situation.
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