Sports and trainers go together. Every major sport has a robust footwear market because fans want to dress like the athletes they admire by donning similar gear. But which company has the largest market share? According to a new Statista analysis, Jordan comes in second with 11% of the global shoe market, while Nike holds 18% of the market. Given that Jordan is also owned by Nike, this gives the business a 29% market share in a highly competitive sector. Third place goes to Adidas with 9%, followed by Skechers and Vans at 7% each. Notable companies like Puma and Under Armour didn’t make the cut, leaving Converse and New Balance at the bottom of the list with 4% each.
Both Nike and Jordan athletes are promoted by Nike’s effective marketing division. Currently, LeBron James, Kevin Durant, Paul George, and Giannis Antetokounmpo are notable athletes who wear the Nike logo. Jordan’s roster includes budding NBA stars like Luka Doncic, Jayson Tatum, Zion Williamson, Russell Westbrook, and others.
Which Brand Offers a Stronger Lineup?
You have to admit that Nike easily has the strongest NBA talent roster. While Nike already has the biggest names in NBA under their grasp, Jordan Brand is only now beginning to make inroads into the next generation of NBA superstars. As the most expensive American athlete in the world, LeBron is pleased to be signed with Nike. Instead of rising talents like Tatum or Doncic, Michael Jordan’s persistent appeal is what gets him into the discussion.
Shoes featuring his recognizable brand and status will always be in high demand. Both businesses also have extremely lucrative non-basketball endeavors, with Jordan particularly growing in popularity as streetwear. In the end, both companies are contributing to Nike’s overall dominance of the sport. Nike is currently well ahead of its rivals, as evidenced by the fact that it controls more than 25% of the global sneaker market with only two brands.
