Anand Ahuja’s clothing brand Bhaane has formed a significant partnership with the National Basketball Association to bring NBA merchandise to fans in India. The collaboration, announced recently, will see the launch of NBAStore.in, an online platform that will serve as the go-to destination for official NBA products in the country.
Bhaane and NBA Join Forces to Score Big with Stylish Merchandise in India
Through NBAStore.in, Indian fans will have access to a wide range of NBA merchandise, including jerseys of current and former players, clothing, headwear, footwear (both performance and casual), basketballs, and various accessories. The offerings will feature renowned brands such as Nike, New Era, Mitchell & Ness, Wilson, and NBA Fanwear by Suditi, ensuring high-quality products for fans to choose from.
NBA ropes in Bhaane to drive its e-commerce platform in India https://t.co/r7WyILjHIm
— Jagruti Industries (@jagrutiind) November 3, 2023
The partnership aims to cater to the growing fanbase of basketball in India and provide them with a seamless shopping experience. By collaborating with an authorized retailer and distributor like Bhaane, the NBA ensures that fans can find all their favorite teams’ merchandise conveniently in one place. This initiative will not only make it easier for fans to support their favorite teams but also celebrate the vibrant basketball culture and lifestyle.
Anand Ahuja, Founder & CEO of Bhaane, expressed his excitement about the collaboration during an interview with CNBC-TV18. He emphasized the importance of providing access to NBA merchandise for basketball enthusiasts in India and creating a unified platform that represents all NBA teams. Ahuja believes that NBAStore.in will not only offer a wide range of products but also connect with the community of passionate basketball fans who resonate with the NBA lifestyle.
The partnership between Bhaane and the NBA signifies the growing popularity and influence of basketball in India. As the sport continues to gain traction across the country, the availability of authentic NBA merchandise will further fuel the enthusiasm among fans. The collaboration also highlights the NBA’s commitment to expanding its presence globally and nurturing basketball communities around the world.
With the launch of NBAStore.in, Indian fans can now easily access and purchase official NBA merchandise from the comfort of their homes. The website’s user-friendly interface and extensive product range ensure that fans can find the perfect gear to support their favorite teams. Whether it’s representing the Eastern Conference or the Western Conference, fans will have a plethora of options to showcase their allegiance.
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In conclusion, the partnership between Bhaane and the NBA brings an exciting opportunity for basketball fans in India. NBAStore.in will serve as the ultimate destination for authentic NBA merchandise, offering a diverse selection of products for fans to choose from. With this collaboration, Indian fans can now proudly display their love for the NBA and embrace the basketball lifestyle like never before.