NBA legend Shaquille O’Neal is set to bring the flavors of his fast-casual chicken chain, Big Chicken, to Massachusetts with the opening of six new locations. The expansion comes as part of an agreement with Restaurant Brands International, marking a significant move into Boston, MetroWest, Cape Cod, and the North Shore regions.
Expressing excitement about the venture, Barry Lattuca of QSR emphasized the strong connection between Big Chicken and Boston’s rich culinary history. The decision to join forces was solidified during a discovery day, where the passion for the product became evident beyond the celebrity association. According to Lattuca, the focus is not merely on the renowned name but, more importantly, on the delectable food that Big Chicken offers. The plan is to extend the brand’s footprint along the Boston coast.
O’Neal Big Chicken Chain Expands Rapidly
This newest franchise agreement in Boston adds to the already impressive count of 300-plus locations in development across the nation for Big Chicken. The chain has already established itself in various cities, including Las Vegas, Los Angeles, Seattle, Houston, Arizona, Illinois, Ohio, and iconic venues like New York’s UBS Arena and Philadelphia’s Comcast Center.
The offerings range from crispy chicken sandwiches and tenders to Cheez-It crusted mac n’ cheese and hand-crafted ice cream shakes. Each item on the menu tells a story, providing guests with an intimate glimpse into the life and personality of the 15-time NBA All-Star.
Read More : Shaquille O’Neal Breaks Down Zion Williamson vs LeBron James- Analysis
With this expansion, Shaquille O’Neal continues to make a mark in the culinary world, inviting residents of Massachusetts to savor the distinctively flavorful experience that Big Chicken promises.