Tennis fans and gossip lovers! Have you heard the latest from Eugenie Bouchard? The Canadian tennis star recently made headlines when she opened up about how playing tennis has helped her to sell her “sex appeal.” Intriguing, right?
According to Bouchard;
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“Tennis, first of all, is a great sport for that sex appeal side,” Bouchard said in an interview with YouTuber Valeria Lipovetsky. “We’re wearing short skirts, we’re wearing tank tops. It’s fun to turn on the TV and watch that. Right away I was able to get great marketing deals off the court. Being asked to be in the Sports Illustrated Swimsuit Edition a few times.
“Exploring that path was definitely on my to-do list. It’s definitely part of who I am because I think it’s great.”
While some may criticize Bouchard for focusing on her image rather than her game, she knows that in today’s world, success in tennis is not just determined by what happens on the court. With sponsorship deals and endorsement opportunities at stake, players need to be marketable off the court as well. And Bouchard knows how to work it.
Bouchard, 30, said modeling has helped her transcend just being a sports star.
“Why keep myself in a box? Why not try to become bigger, or better, or transcend tennis, or explore other fields?,” she said. “Tennis is the only thing I know, but it can’t be the only thing I’ll ever do in my life. So I found it very interesting to be in the magazines or do fashion stuff and see that I really enjoyed these things as well.”
“[It’s] just increasing my fan base, my audience, which in turn helps me get better brand deals, better endorsements.Not just in a personal way for me, ‘OK I can actually make more money out of this’, but in a general sense, ‘OK we have someone who is maybe a casual fan who is going to come to the Miami Open to watch me play’.
“That’s good for tennis in general, for female tennis, for women’s sports, that’s good for everything.”
Bouchard’s tennis career has been marred by injuries since bursting onto the scene in 2014 when she made the Wimbledon final at just 20 years old, losing the Grand Slam match to Serena Williams.
Eugenie Bouchard knows how to make headlines both on and off the court. And with her latest revelation about using tennis to sell her “sex appeal,” she’s sure to keep us all talking for a long time to come.
Flip to the next page to watch Eugenie Bouchard speak on how tennis helped her sell her sex appeal…
