Beyoncé will put her fans in a lather when she recreates the old Levi’s launderette promo. The 43-year-old diva shows up with a bucket full of diamonds, pulls down her jeans, and puts them in a machine while sporting a cowboy hat and white panties.
She sings Levii’s Jeans from the album Cowboy Carter in the advertisement. Nick Kamen in his boxers and Marvin Gaye’s I Heard It Through the Grapevine were featured in the 1985 original.
Beyoncé stated: “My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform – something we all wear with pride.
“I am honored to work with Levi’s to create quintessential American iconography.” “Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.”
Beyoncé has been promoting her new whisky brand, SirDavis. For the initiative, Moët Hennessy collaborated with the Texas Hold ‘Em vocalist. She also convinced Jay Z, the rapper, to make a brief appearance in the video.
