Beyonce boosts sales for the jeans company by looking amazing in Levi’s stylish pants. Sales have skyrocketed since the US superstar joined the brand for its Reiimagine campaign last September.
Yesterday, Beyonce, 43, unveiled the third advertisement in the series while sporting a denim shirt and a pair of sexy Levi’s leggings.
In the first quarter of this year, the company’s sales totaled £1.1 billion. Compared to the previous year, the number increased by 3%.
Levi’s CEO Speaks on Beyonce’s impact on sales
The vocalist joining the team is the reason given by the bosses.
Michelle Gass, the CEO, stated:
“While many brands aspire to be at the centre of culture, we are firmly there.
“Since launching Reiimagine in September of 2024, the campaign has generated more than 4.3bn impressions.
“It has also earned more than £49m in estimated media value.
“This continues to help us drive equity gains with men and women across our markets.”
Well, it’s obviously a great deal for both parties and even a better deal for us fans as Queen Bee slays again.
