Kylie Jenner is back doing what she does best. Breaking the internet and selling products at the same time.
This time, she went full red and very hot to promote her new fragrance. And yes, subtle was not invited.
Kylie stepped out in a plunging red PVC halter-neck dress that looked like it was sprayed on. The color screamed confidence, the shine screamed drama and the neckline screamed “look right here.” Mission accomplished!
The look was clearly planned, red outfit, red vibes and red everything, because nothing says “buy my perfume” like looking like a walking bottle of temptation. Kylie understands branding.
She captioned the sultry photos;
my new fragrance cosmic intense launches at 9AM PT on kyliecosmetics.com
The dress hugged every curve like it was holding on for dear life. The halter-neck style left very little to the imagination. And that was obviously the point. Kylie did not show up to whisper, she showed up to shout.
Jenner has been teasing the new scent for nearly two weeks, when she initially shared outtakes from the sexy photo shoot.
Her long and voluminous raven locks were styled in a side part and fluffy curls that fell over her shoulders and she was adorned with a red floral ornament.
She struck a come-hither gaze while posing in front of a glossy, red, textured backdrop.
Fans no longer have to wait for the latest product from the reality television star-turned-entrepreneur.
Shoppers can choose from three sizes of the bottled scent – 100ml for $86, 50ml for $66, or 30ml for $56. There is also a 10ml pen spray for $29.
A description from Jenner herself on the Kylie Cosmetics website reads: ‘my travel-sized pen spray is perfect for on the go. cosmic kylie jenner intense is a creamier, warmer, just as addictive evolution of my original, best-selling scent.
‘it features heightened vanilla notes and decadent benzoin that, when paired together, leave a lasting impression.’
This red moment fits perfectly into her brand. Bold, sexy, confident and slightly extra. She does not apologize for it, she never has.
Whether you love the look or roll your eyes at it, one thing is clear. Kylie Jenner knows how to command attention. She walked in red and left with headlines.
And somewhere in the background, a fragrance got exactly what it wanted. All eyes on Kylie and all roads leading to checkout.
Flip to the next page for Kylie Jenner’s thirst traps…
