Broadcaster Joy Taylor is partnering with Urban One to launch The Daily Play with Joy Taylor as part of an extension of its cross-platform audio strategy. The company’s audio platforms, Radio One, REACH Media, and the Urban One Podcast Network, which link digital streaming, podcasts, and national terrestrial radio, will all host this new short-form sports commentary series.
The Daily Play breaks through the cacophony of the typical 24-hour sports cycle. Taylor’s show, which airs Monday through Friday all year long, offers five to ten minutes of incisive analysis, genuine commentary, and cultural nuance while providing perspective on the most important headlines.
The premise of the show is that “nobody breaks down the game like a woman who actually knows it.”
The Daily Play host Joy Taylor stated:
“I wanted to create something fast, focused, and always authentic,” “Sports fans are busy, but they want the context behind the conversation. With ‘The Daily Play,’ I’m giving them what it means and what to watch next—in just a few minutes. Joining Urban One allows me to talk directly to a loyal, engaged audience across the country. I’m excited to get back to my radio roots!”
Reaching 80 million unique customers each month, Urban One, Inc. (urban1.com) is the biggest diversified media firm in the United States, with a focus on Black Americans and urban consumers.
