Nike Builds Shoe Box-Styled Store in NYC for ASW (Video)

Nike is going all out in NYC for All Star weekend and their downtown Manhattan pop-up store is an example of that.

The city that never sleeps won’t sleep on this. Welcome to the Nike SNKRS Station, an interactive Nike SNKRS App experience hosted by @nikenyc. Learn more at nike.com/SNKRS

A video posted by nike (@nike) on Feb 11, 2015 at 7:23pm PST

The pop-up station serves as an over scale model of their new SNKRS app, which allows customers to design shoes and place orders through their cell phones or tablets.