When a seven-time Super Bowl champ calls, you answer. Tom Brady just added a new star to his fitness empire, and it’s none other than social media sensation and gymnastics queen Olivia Dunne. The destination? His fitness brand, No Bull.
Yes, “No Bull,” because apparently, when Tom says fitness, he means business.
Olivia Dunne posed for her first photoshoot with the brand, and let’s just say, the internet did not scroll past quietly. The photos were sleek, athletic, confident and very “I stretch for a living but also break algorithms.”
It’s actually a smart move. Brady brings the legendary discipline. The ice baths, the avocado ice cream, and the 4 a.m. workouts. Olivia brings the flips, the flexibility, and about a million Gen-Z followers who know how to double-tap at record speed.
Together? That’s marketing magic!
Dunne announced the news with a photo shoot posted to her Instagram account featuring athletic wear from the brand.
‘sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!’ Dunne captioned the photos.
Brady also commented his famous ‘LFG’ catchphrase under Dunne’s post, adding three raised hand emojis.
Dunne’s photos showed off a smoldering look in her eyes as the now-retired gymnast also displayed her flexibility.
Fans noticed immediately, comments filled up, and fire emojis were deployed at dangerous levels.
Some people joked about Brady scouting talent like he’s still drafting players and others simply said what everyone was thinking: this is a power move.
It also proves something simple: fitness brands are no longer just about lifting heavy, they’re about influence, image and culture.
And pairing a football GOAT with a former gymnastics star who basically lives on social media? That’s not luck, that’s strategy.
Tom Brady may be done throwing touchdowns, but he’s still throwing partnerships.
And judging by this one? No Bull, just big moves.
Flip to the next page for Olivia Dunne’s first photoshoot for ‘No Bull’…
