Joakim Noah Signs With Adidas

Joakim Noah joins Adidas.

Joakim Noah is Derrick Rose’s teammate in another way now.

Adidas announced today the signing of Joakim Noah. The brand is elated to have Noah on board.

“Joakim has demonstrated the work ethic, passion and attitude that make him a perfect fit for the adidas brand,” Chris Grancio, adidas head of global basketball sports marketing, said in a released statement. “When you watch him play, his competitiveness and love of the game is contagious on the court and we’re excited to partner with him as he enters the prime of his career.”

Personally, Noah doesn’t strike as a guy that’s very marketable but what do I know?