A lot of stores and bars have Super Bowl giveaways and promotions. I doubt very many of them lose $7 million doing a promotion. Thats exactly what happened to Jim “Mattress Mack” McIngvale, owner of Gallery Furniture in Houston.
The deal was if you bought over $6,000 in furniture and picked the Seahawks to win, you’d get your money back. Well after the Seahawks blowout win, he has to pay back $7 million. In the video he is pretty happy though because of all the free publicity and new customers.
I wouldn’t smile so much about losing $7 million.