Twitter and the NBA have partnered up to bring all their fans a new custom feature that will be centered around the NBA Finals. The custom twitter timeline will have exclusive videos, special commentary and filtered tweets. There will also be a mobile app available Thursday at 6 a.m. (PT) for most of iOS and Android users.
This is the first time Twitter has partnered with a U.S. major sports league for a “Timeline experience”. Nothing of this magnitude has been done before but twitter has some history with this after having similar deals with the NFL and during the World Cup last year.
“The timeline is perfect complement to watching the game live on TV,” said Twitter management.
Twitter will also be featuring its new “Hashflags” which adds a small image that is related to the hashtag. For example, the tags #AllinCLE, #DubNation, #Lebron or #StephCurry would all have a small image of the player or the team’s logo attached.
HT: GeekWire