In 2015, you don’t have to be in a big city to get endorsements and brand yourself. Kevin Durant has more endorsements than any other NBA player and he plays in Oklahoma City.
If you are a good player, the branding will follow you no matter where you are at, so the Lakers should stop doing pitches like this via LA Times.
The Lakers talked a lot about branding opportunities in the city of Los Angeles and tried to push their youth movement, but Aldridge simply wanted more in-depth basketball talk.
He was impressed by the Spurs’ plan, which outlined how the franchise would be built around him and 24-year-old Kawhi Leonard, driven forward by the need for another championship to send off Tim Duncan with a sixth ring.
NBA players make so much money now, they can have houses in LA, Miami, NY and Vegas all at the same time. They don’t have to play in a big city to live a big city lifestyle.
Time for Lakers to catch up with the times.